This summer I read "Lean In" by Sheryl Sandberg. As a former corporate executive who chose to "step out" as an entrepreneur, rather than "lean In", I challenge some of Sandberg's conclusions. But she made a valid point that women are not skilled at "tooting their own horn."
Most women - entrepreneurs included - find it uncomfortable to self-promote. Entrepreneurial women have so much "self" pored into their business, that highlighting achievements seems boastful. It's not. At your next networking event, create and practice your "Brag-line". Here's some suggestions on creating yours:
- Highlight the results you have achieved for a top customer; "My marketing company helped a local restaurant earn 'Best of Boston' recognition."
- Repeat a glowing testimonial; "The CEO of YXZ Widgets calls us the most effective recruiter ever hired by his company."
- Share awesome news; "My law practice just added a new office in Waltham to keep up with our clients' needs."
- If you are just starting a business, feature your skills and experience; "After 10 successful years as a corporate Communications Director, I founded my own Public Relations and Social Media Marketing Firm."
So go ahead. Brag about it.